More qualified inquiries for Twinetic

Twinetic, based in Frankfurt, develops digital twins for energy-intensive companies, helping them track, analyze, and optimize their energy consumption. However, their old website was outdated and failed to communicate the product, the team, and the solution effectively.

For potential customers, it wasn’t immediately clear how Twinetic worked or what value it provided. Additionally, making updates was complicated, and after a recent rebranding, it was evident that a completely new website was needed.

Together with Twinetic, we have developed a new website from the ground up — with a clear focus on simple and convincing product communication.

• Clear user flow & well-thought-out structure
  First, wireframes were created to define the ideal user experience through the website. The content was structured in such a way that visitors immediately understand what Twinetic is doing, who the solution is intended for and what benefits it brings.
• Visual explanations for a complex product
  High-quality, individually designed assets and illustrations were developed to make Twinetic tangible. These clearly show how the product works and make the benefits immediately understandable — without long texts.
• Modern design to match the new branding
  The fresh branding was transformed into a clear, professional web design that creates trust and positions Twinetic as an innovative provider.‍
• Multilingualism with Webflow Localization
  Since Twinetic not only appeals to German-speaking decision makers, it was crucial to design the website in multiple languages. With Webflow Localization We have implemented a flexible and high-performance solution that makes it easy to manage content in various languages — without additional development effort.
• ‍Flexible, easily customizable website + own microcourse for the team
  The new website is not only a visual upgrade, but can also be easily updated and extended internally by Twinetic. So that the team can make changes on their own, we have a individual microcourse recorded. This shows step by step how content is adapted and maintained in Webflow — so that Twinetic remains independent almost without external help.

Since the launch of the new website, Twinetic finally has the opportunity and the foundation to receive more contact requests from the right companies. Visitors immediately understand what Twinetic offers and whether the solution is relevant to them. Coupled with the focused building of trust through relevant customer logos and case studies, the website is convincing even without a previous touchpoint with the company.

A modern, understandable website makes the difference here — and ensures that Twinetic efficiently reaches and convinces its target group.