Many founders and marketing managers know the pain: Your own website is ready and should be updated continuously. However, calling your own agency for every small task is neither time nor cost efficient.
That's why in this blog post, you'll learn how to effectively train your team to use Webflow, what resources are available to you, and how website updates and changes can be smooth in the future.
Problems internal teams have when using Webflow
Webflow is probably the best tool for marketing-heavy websites right now. The complete design freedom and simplicity of the CMS make the platform a no-brainer for most startups and companies that need scalable websites.
However, Webflow is often misunderstood as a drag-and-drop website editor. Editing a finished website isn't complicated, but a bit of background knowledge is necessary so that you don't have to worry about whether everything is still working before publishing.
In detail, common problems faced by internal teams are:
- Platform complexity: Webflow is a versatile platform that appeals to both designers and developers. For teams that have less experience in web design, the wide range of features can be overwhelming.
- Lack of technical knowledge: Many employees, particularly in marketing and other non-technical departments, often lack the technical knowledge to use Webflow efficiently. This leads to frustration and sometimes far-reaching mistakes, which make the website look “homemade”.
- Lack of time: It takes time to learn new tools. In day-to-day business, there is usually no time for extensive training, which makes it difficult to use.
- Different learning curves: Every employee learns differently and at different speeds. This makes it difficult to get everyone to one stand with a single measure (e.g. workshop).
Resources for learning Webflow
Thankfully, there is already tons of content to address these challenges:
- Webflow University: The first address is probably always the official Webflow learning platform, the Webflow University. It offers a variety of courses and tutorials, ranging from basic courses to advanced topics. The content is well-structured and funny, but usually teaches Webflow features from scratch and is therefore aimed at aspiring web designers.
- Flux Academy: If you're looking for Webflow learning resources in English, you cannot miss the Flux Academy. Also aimed at aspiring web designers, the courses teach all the skills you need to create Webflow websites (and go far beyond the basics).
- Jonas Arleths Formburg (formerly: Webflow Lernen) online course: A Webflow course specifically aimed at German-speaking users, which explains all Webflow features step by step and prepares participants for a professional future as web designers. Ideal for designers who prefer to learn in German and who want to expand their offerings to include website development.
- YouTube: On YouTube, there are countless tutorials and videos from Webflow experts (including Jonas Arleth and Flux) that cover various aspects of the platform. These videos are often free and provide quick solutions to specific problems.
- Forums and communities: Platforms like the Webflow forum provide valuable insights and solutions from other users who've had similar challenges.
Challenges when using these resources
Despite the wide range of resources, it can be difficult to filter out the essentials for actively using Webflow. This is primarily because much of this content is aimed at web designers and developers, but not at users who already have a website and “just” want to manage and edit it.
- Overload with design details: Many tutorials and courses place great emphasis on design aspects that are not relevant for teams that simply want to update existing content or make minor adjustments.
- No help for daily tasks: While many resources explain basic and advanced features, there is often a lack of specific guidance for everyday tasks that a marketing team must complete.
- Time spent selecting relevant content: The plethora of materials available can be overwhelming. It takes time and experience to filter out the relevant information, which can prolong the learning process. In addition, fatigue quickly sets in, which hinders general learning and then the progress of the website.
How to make your team fit with Webflow
To ensure that your team can use Webflow efficiently, it therefore makes sense to use specialized learning content for internal teams. Since we know the pain points of internal teams from over 100 projects with Webflow, we have set ourselves the goal of developing a specific course. The Webflow course for internal teams only provides relevant knowledge to get really fit with Webflow in daily business.
Learning content includes:
- Webflow Basics
Using Webflow as a tool, using the editor and designer. - Webflow Pagespeed
Get your website running properly and use best practices for fast load times, such as image compression, loading code asynchronously, and compressing code. - Webflow SEO
A Webflow website is much more fun when it's also found. Learn how to set meta data correctly, how to link structured data with the CMS and how to format content correctly. - Skills for internal marketing and design teams
Keep your website consistent with Webflow CSS, manage content, and edit content in seconds. - Skills for internal devs
Learn how to extend Webflow with your own code and where it makes sense to embed CSS and JS. - Webflow toolstack
Insights into our favorite tools to provide Webflow websites with additional features, such as calendar bookings, converting forms, or cookie-free tracking. - Webflow and GDPR
Best practices to best prepare your site for the GDPR and avoid pitfalls.
In addition, the Virtual Entity Academy offers your team the opportunity to book 1:1 coaching calls with our Webflow experts and so you can address specific questions in a targeted manner.
If that's exactly what you're looking for: Here is the link to the course. See you ✌️
