Case Study: hey tuesday – From Digital Business Card to Conversion Machine

hey tuesday provides highly specialized SaaS sales coaching and has already helped over 100 customers achieve success. However, their website didn’t reflect this expertise.

The old site was little more than a digital business card – it didn’t clearly communicate what hey tuesday offers, didn’t build trust, and didn’t generate any leads.
Additionally, there were two key challenges:

1. Long-term support & continuous optimization
   hey tuesday wasn’t just looking for a short-term service provider. They needed a partner who wouldn’t just rebuild the site but would continuously review, improve, and optimize it over time.
2. Tight timeline
   The new website had to be launched quickly to support hey tuesday’s ambitious growth goals.

Together with hey tuesday, we developed a website that systematically builds trust and converts visitors into leads.

• Content as a trust-builder
  Instead of a static website, we created an active content hub featuring blog articles with explainer videos, providing real value to potential customers while positioning hey tuesday as an authority in the space.
• Lead magnet for a high conversion rate
  Blog articles were strategically designed to include clear call-to-actions (CTAs), encouraging readers to download an exclusive workshop recording in exchange for their email.
• Conversion-driven design
  The new site incorporates proven trust elements such as customer logos, case studies, and testimonials, making it easier for prospects to understand the value of hey tuesday’s coaching and lowering the barrier to getting in touch.
• Collaboration with experts for a holistic solution
  The project wasn’t just about Webflow development – it included a complete overhaul of branding and messaging, in collaboration with video producers, copywriters, and our team. This ensured the storytelling was impactful and aligned with the brand’s mission.
• Maximum flexibility for the hey tuesday team
  CEO Jan can now fully manage the website himself – editing text and images, publishing new case studies and blog posts, and instantly uploading new lead magnets, which are then automatically promoted within relevant blog content.

The new hey tuesday website is no longer just an online presence – it’s an active sales channel, continuously generating qualified leads through targeted content and well-placed CTAs.

Additional project wins:

1. A fully revamped messaging, branding, and Webflow website, developed with a strong team of designers, copywriters, and video producers.
2. Less time spent on website updates – CEO Jan can now make changes in minutes, without relying on external support.
3. A scalable design system – The website is built to grow, making future expansions and new pages easy to implement thanks to a well-structured Webflow component system.